Analysis- Taobao search 300000000 Traffic Secrets（分析-淘宝搜索300000000流量的秘密）.docVIP

Analysis: Taobao search 300000000 Traffic Secrets Research papers Download News: Taobao search search did not like the whole network needs to crawl the entire Internet data, analyzing data, classification data, Taobao search data depends on the “seller” Organize for accurate classification and publishing, in other words “Seller” commodity released Taobao search process is the establishment of commodity indexing process. With by category, according to property release of goods, there is a commodity index based algorithm engine can be based on product keywords, to provide buyers with accurate search results. The composition of the search results page 1 Taobao main search results page Taobao main search results page includes the following modules: A. the main search box: user search behavior of the operating area is divided into “Baby search for” “Store search” while supporting “Lynx” “used” “Global options” class subdivision search B. Product Attributes Filter area: According to the characteristics of product attributes recommendation, supports user funnel-shaped narrow range of shopping, C. Screening Area Category: Category not obvious when the keyword is recommended when a collection of multiple categories of goods, enabling users to cross-category purchase, D. Search functional areas: the search for accurate multi-user search filter area, including the “TAB Select the search market,” “commodity feature selection,” “single-dimension sorting” “price heat display” and “personalized boot prompt” E. Results area: results buy regional products, including “chunks” “shuffling” in two parts. Chunks refers result bit before the three commodities, mainly for high-quality Lynx recommended seller of quality merchandise, shuffling refers to other commodities result bit by Taobao amp; day cat product competition arranged according to the algorithm score, Taobao search model The following figure is Taobao search model pyramid structure, layer by