Analysis- The era of mobile business- funnel model is dead!（分析移动业务的时代u2014u2014漏斗模型死了!）.docVIP

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2017-09-05 发布于浙江
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Analysis- The era of mobile business- funnel model is dead!（分析移动业务的时代u2014u2014漏斗模型死了!）.doc

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Analysis- The era of mobile business- funnel model is dead!（分析移动业务的时代u2014u2014漏斗模型死了!）

Analysis: The era of mobile business: funnel model is dead! Research papers Download News: Last year, the honor Ali, chief intelligence officer with the car felt chat with the teacher, he referred to the ‘funnel model’ should be changed to a ‘positive triangle model,’ was a dialogue of the SNS context of Alibaba and large data mining, in essence, is to solve the massive consumer demand for goods and matching problems. Imagine, if you add another context, in the mobile Internet era, ‘funnel model’ is also out of date? This article from the Mobile Future institute (mobile future research center) CEO Chuck Martin writing in the Harvard Business Review website. This article originally titled ‘The Mobile Shopping Life Cycle’ (mobile shopping life cycle), the core idea is that the era of PC shopping funnel model is not suited to the era of mobile shopping, and now you need to build a new mobile shopping life cycle. Mobile technology is making ‘shopping Path’ concept upheaval. Funnel model is almost the oldest one marketing concepts, roughly decision path from the user attention (attention), interest (interest), desire (desire) and finally to the action (action). Marketers around these concepts to develop a strategy, and communicate with the users and influence. Now, thanks to smart phones and tablet PCs, marketers need to radically rethink up: shopping will become repetitive and non-linear iterative process, the consumer is no longer ‘go shopping’ (Go Shopping), they are always in the shopping (Always Are Shopping). To adapt to this era, marketers must first realize that in the new era of mobile shopping, the traditional funnel model is dead, it has been a new mobile shopping life cycle (Shopping Life Cycle) replaced by the user using a mobile terminal time, marketers will have the opportunity in the mobile consumer behavior and purchasing decisions in different critical moment, to exert influence. This is no longer a linear process organized, shopping