Analysis- Tan Micro-channel 5.0 tier cities to cater to non-rational user penetration（分析- Tan微通道5.0线城市迎合非理性用户普及率）.doc

Analysis: Tan Micro-channel 5.0 tier cities to cater to non-rational user penetration (Research papers Download News) Tencent micro-channel version of the upcoming 5.0 content push folded public accounts, the industry generally believed to suppress overactive “from the media”, caused a helter-skelter, hindsight Sina microblogging pick up, turn on blue V certification, private letters and other functions to push “from the media,” extending an olive branch, but do not be ungrateful, a great ass hot face to cold conditions. Dramatic story, ridicule I, on the “micro-channel exactly how to locate” the topic has brought to the cusp, of course, ultimately, “You Hell began to micro-channel blind to worry about” type of cold. Was not “blind to worry about,” I do not say, but it has a relatively tragedy happened - Shanghai PR company has just launched a micro-channel marketing business module, which includes daily updates for the enterprise account agreement signed several customers reported, the estimated turnover after rising very happy, until heard micro-channel 5.0 Corporate Account may be restricted to only push a monthly content, suddenly dumbfounded. “Innovation” that is “change”, “change” to bring “cons.” Like Facebook and watercress so closely linked with the user’s social networking sites will trigger an earthquake the previous revision of the protest, illustrates the “pros and cons” behind the consideration of transactions. User-driven or product lead? Micro-channel, Tencent Jinjinzuanzhu mobile Internet, “tickets” to the size of today’s volume, micro-channel is not named Ma Zhang is still a question, “who is in charge” has become a downright black hole. Products industry has always had two factions, one advocating user-driven product development, product provide a framework for the user to explore play, and finally aggregated into one direction, the typical case is Netease thread, user behavior leading product evolution, while the other leads to