Analysis- Taobao sellers of goods in the end how to choose-（分析-淘宝卖家的商品最终如何选择）.doc

Analysis: Taobao sellers of goods in the end how to choose? Research papers Download News: Today diagnose a store very interesting to do the beauty category, Taobao six months or so, now is a crown shop, she is nearly 30 days the following business conditions: Although there mixed some water, but the real count data leveled 2,000 / day is still there, but the profit is very considerable Oh, Oh. The first reaction may be a lot of sellers brush, or do activities washed up, or just think he must be very fast hardware technology operations ...... These are not the reason for this shop can do it, the key is to choose goods. Beauty category with unique features, are applied to the skin of things, brand high dependence, not by price and operating skills will be able to push up, even if you actually do not believe that others sell cheap, the only category 2 a practice or eating brands bonus (as the agent to find a big brand, but low profits), or find some of the features of strong products cut (highly functional user was willing to try new brands, he is speaking of the effect), Coincidentally, he chose the ‘closed acne treatment’ of acne products, to muddle up shop, shop other product sales are based on the user into believing her to buy acne products produced, so shop case the bottleneck, solve the bottleneck is very simple, the acne products pushed up the problem immediately resolved. But this is not to explore the core of today, we discuss the problem of selected goods. A. How to select a category? 1. If you are a brand owner You have no choice, but there are problems of categories segmentation, I remember Shanghai has a clothing brand called ‘Rhapsody’, an old colleague before I worked there again, tell me to do three electricity providers --4 years have losses every year (she is a rough estimate of 1-2 million), and later the boss could not carry electricity supplier only exit, when she asked me why, I looked under the store layout, product is selli