Analysis- Taobao#39;s success depends on what operational decisions-（分析-淘宝# 39;s -成功取决于操作决策）.docVIP

Analysis: Taobao#39;s success depends on what operational decisions? Research papers Download News: Taobao search here there is a saying: Can SEO Help search itself is imperfect, with the progress of the search engines, SEO can be something less and less. Similarly, with the maturity of Taobao, online shopping market has become increasingly return to the business itself, the need to operate purely technical Taobao actually less and less. In marketing circles, there is a widely used ‘four hundred forty-two rule’: direct marketing guru Ed Meyer (Ed Mayer) asked: Success 40% depending on positioning +40% +20% depending on the product and pricing depends on marketing . After so many years of experience in Taobao, Taobao feel more and more operators are no longer simple technology, more insights and understanding of the market. 40% localization The first thing to do operations, it must be relocated. This and the product itself is equally important, and why? Sometimes we find that sellers selling the same product, and some evaluation of the product is good, and some evaluation of the product is poor. Because different customers shop is not the same ecosystem. Sometimes, not a bad product, but did not sell it to the right people. Many people feel that the quality of products must be king, product quality must be the best. But the success of the group ZARA general quality of the clothes sold to a group of young people in the pursuit of novelty, as do well. Speaking of positioning, we must talk about the data. Electricity providers now all know the importance of data, are aware that the benefits of the data. But there is no one to think about, in fact, the data is toxic. Now sellers can easily figure out which products through data analysis the largest audience, and to position themselves at a maximum Taobao group market. Finally likely result is that we all crowded in a single-plank bridge. Is now rendered scene: the whole network sellers are