Analysis- Situation Analysis and prospects Android profit model predictions（Android盈利模式分析-情况分析和前景预测）.doc

Analysis: Situation Analysis and prospects Android profit model predictions (Research papers Download News) March 11 message, perhaps you would not expect, the highest market share of Android mobile system actually does not bring much revenue to Google. Why does this happen? Google and how should we go ? change the status quo technology site The Globe and Mail recently has written on this issue were analyzed: Want to understand why Android has the highest share in the profit margins of the performance is unsatisfactory, we might set our sights on a big news last month MWC: the price is only $ 25 smartphone. Most Web browsers Mozilla Firefox developers at the conference announced that they plan to launch a run of low price Firefox OS smartphone This news came out, it attracted the industry in an uproar. This message is so shocking, because at such a low price, this phone may become a serious challenge Google Android operating system. Among the 10 smart phones and tablet PCs sold worldwide each, there 8 running Android system, but even with such a high popularity, so companies rely on Samsung Android phones and tablets to earn billions of dollars, but Google did not single-handedly built by its own operating system to get into how much profit . This can be called the ‘Android Paradox’: In the past seven years, Google produced a history of the fastest growing operating system, but despite the success in market share, Android major source of revenue and Google. Traditional search engines and previously no different (but lower margins) that provide advertising services. Google Android has not been announced earnings figures. ‘Android is everywhere, from smartphones to tablet PCs, to networking equipment.’ Mobile industry consultant Chetan Sharma said. ‘Strategy behind all this is that if you have a larger group of mobile phone users, they will use more browsers, browser use so there converted into searchable gains, but things did not go according to