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Analysis- The pros and cons of marketing gifts(分析u2014u2014营销的利弊的礼物)
Analysis: The pros and cons of marketing gifts
Research papers Download news: In today’s Taobao platform, sellers to buyers through purchase orders, send advance instructions or orders polite afterwards by making buyers are looking beyond the surprises waiting outside the scope of the old and new ways to carry out customers gifts marketing.
Them, there is no shortage marketing success through a gift to draw buyers to become loyal users store example, but there are also some sellers but not for gifts marketing tricks, blindly imitate other businesses, and did not play the effect of icing on the cake.
According to the reporter learned that some sellers in the process, this part of the seller to send a gift under a single user with a variety of different state of mind: Some sellers is to get buyers to purchase praise, improve store DSR, or buy in advance and home a good discussion ‘So deal’, some sellers in the package to the user to send a gift, is to create a surprise, expect to be back to buy goodwill and quadratic in advance to inform buyers will not give gifts, and finally, there are some sellers mentality is based on, ‘because peers are so dry, and he had to do so,’ it is quite upset.
Good gift is bait that can help you lock yourself store target consumer’s heart, let the bait this time, bait type gifts won more buyers a good heart, this way than to sell the product easier to impress consumers heart.
I must mention is that in marketing gifts to customers, when customers had to data maintenance to operate. To Ousuo example, most sellers must have heard, Ousuo house specializes in CRM, for overall process of customer relationship management is also more detailed, but as a fan of Osoyoos home in terms of long-term purchase, often bitter tell, specifically such a thing.
Ousuo store for their purchase orders to buyers of the more unique gifts - small tape measure. Initially, the girls receive the tape measure is naturally very friendly, a measure to f
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