Analysis- The future of mobile advertising platform- escape the giant monopoly（分析-未来的移动广告平台u2014u2014逃离巨大的垄断）.docVIP

Analysis: The future of mobile advertising platform: escape the giant monopoly (Research papers Download News) February 20, the U.S. mobile advertising platform Millennial Media announced a listed company at the end of the 12 Q4 earnings report, although MM in Q4 achieved $ 58 million in revenue and the first single-quarter earnings, but In trading day after the announcement of its earnings plummeted 37.5 percent, we know the factors that affect stock price in the secondary market, there are many, but for such a slump, I do not think that’s a very rude way to blame MM revenue did not reach MM is expected in Q4 and full play given up pay to download class of mobile Internet advertising business in the industry. outside the slump I would like to talk about developing similar mobile advertising platform Admob existing business models, as well as a separate kind of mobile advertising platform existence value. A class of mobile advertising platform Admob mode from extensive to go through precise stage of development, A large number of developers, large-scale intelligent terminal cover to show the amount of core KPI, maybe these are the kind Admob mobile advertising platform advocated by the beginning of the rise of ‘core competencies’, but the face of advertising outside developer ecosystem rise excellent developers increasingly scarce, and advertisers increasingly ‘unruly’ requirements, operating core platform parties must be from the pursuit of the ‘quantity’ to the pursuit of ‘profit’, and higher profits will need to be more precise ad delivery, and this is all mobile advertising platform practitioners consensus. Development of domestic mobile advertising platform subdivision category also still follow this rule, the rise of the industry at the beginning of each platform side will frequently claim that their PR platform covering so many developers, the total number of how many million show reached, but the experience After the ‘staking’ for some time we fo