Analysis- The social movement is the trend of brand marketing（分析-社会运动品牌营销的趋势）.docVIP

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Analysis- The social movement is the trend of brand marketing（分析-社会运动品牌营销的趋势）.doc

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Analysis- The social movement is the trend of brand marketing（分析-社会运动品牌营销的趋势）

Analysis: The social movement is the trend of brand marketing Research papers Download News: Mobile is simply everywhere From Google’s report shows that gradually people own mobile phones in the world than there are people who are more than a toothbrush, the survey also showed that the United Nations, can use mobile phones than people Toilets more people, which is about how to ruin things geography. However, despite the cell phone so popular, WARC recent studies have shown that only 39% of the Asia-Pacific brand advertisers that mobile marketing plans for existing is very important, less than 29% of advertisers have a mobile strategy. So why can not marketers strategies consistent with the actual behavior of the audience it? A large environment Of course you want to accurately measure these things is always difficult, the data show, compared with TV, more people tend to use the phone in other words, this is more like in the world, people are using mobile phones than watching TV people want more. This is a substantial change. Global mobile phone usage and still 140 million per quarter, the rate of new order growth. Indeed, many people still rely on more basic ‘feature’ phones, but these terminals provide a degree of intimacy that television remains unmatched. And, last month, connected to the Internet smart phone terminal upgrades are continuing to accumulate, with the same data is also used in the global mobile phone nearly 30% per quarter rate of increase. 2, is not synchronized Or even more obvious, people are more emotionally attached to their mobile phones: As we have previously reported in the country-related stress, the world’s largest consumer markets - China, 70% of people said they ‘Leave the phone can not live.’ People used to say that television is, and can be ironic is that many people are now using mobile internet to download the ‘TV’ program, and then watching the phone. TV is still in the marketing mix to occupy an import