Analysis- The three key points APP Marketing（分析-这三个要点应用营销）.docVIP

Analysis: The three key points APP Marketing Research papers Download News: frequently play mobile phones, tablets and social media friends must be very familiar to APP, APP can be said to have flooded into every aspect of our lives: entertainment, lifestyle, shopping, socializing, work, etc. everywhere and Meanwhile, businesses around the APP increasing marketing, marketing pervasive. In simple terms, APP application is an application meant, APP is the company’s product marketing, brand, or related elements manifested by means of the application, to attract users to download and run in a special cell phone, community, SNS and other platforms to carry out marketing activities . According to China’s mobile Internet advertising and marketing lt;lt; smartphone APP value gt;gt; research report, due to the high degree of precision marketing and interactive marketing ability, the average smartphone APP gradually being seen favored, mobile APP advertising glance, concerns are significantly higher than the general web banner advertising, the proportion of which concern more than 40%, which is twice as web banners. In the mobile phone users reached 464 million, the mobile phone has apparently become the first major Internet terminal, the Chinese Internet has entered the mobile Internet era. Conducted APP marketing with low development costs, likely to be the target audience to accept, to provide accurate service, personal stick a number of features to help customers and sales promotion, and therefore carry a lot of APP marketing has become an important part of corporate social media marketing. So APP marketing should be pay attention to what the problem? First, locate, seize humanity. Speaking functional positioning of APP, a lot of people talk about the first ‘full-function includes brand’ or ‘single function to show the brand.’ In fact, this is not important, whether to choose the former or the latter, had first brand research, the relationship between pr