Analysis- The value of high-quality email marketing mailing quantity（分析-高质量的电子邮件营销邮件数量的价值）.doc

Analysis: The value of high-quality email marketing mailing quantity Research papers Download news: email marketers often hear tangle is “multi-message” or “less-mail” better? As an e-mail marketing industry, I have to admit, sending more messages mean more money opportunities, but also had to remind the user to send more worthless mail, possibly a waste of the user’s inbox capacity, but also reduce your opportunity to make money. According to the e-mail marketing service provider webpower Chinese district survey shows that most e-mail mailing marketing staff in the amount of decision-making as often indecisive, this is because the amount of excess mail may reduce the user’s involvement, and the increase in spam probability, while is often the case, the message can not be sent fewer messages into the user’s inbox reduce the difficulty. So e-mail marketers should how to do it? How capacity without sacrificing the user’s inbox in the case, as much as possible to increase the amount of messages sent through continuous testing, to find the optimal amount of mail, e-mail marketing to improve returns. Below is E-mail marketing service providers webpower China area offers some of the messages sent to find the optimal amount of e-mail marketing strategy: 1 user through activity breakdown for those who regularly read the message very active user, you can try to send them a greater number of e-mail, for the average active users, while increasing the amount that may send fewer opportunities, but still has a good chance, and with that part of the poor response to interactive user rarely, otherwise we give it a greater number of messages sent. (2) Know your main competitors less transmission frequency, especially your shared users to compare their activity Do not send mail because someone else did not get the high frequency desired effect, rather than try to give your users send more Mail. better content and a closer relationship, you can encourage users willing t