Analysis- Tools of PK platform, a short video going-（分析- PK工具平台,一个简短的视频,）.docVIP

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Analysis- Tools of PK platform, a short video going-（分析- PK工具平台,一个简短的视频,）.doc

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Analysis- Tools of PK platform, a short video going-（分析- PK工具平台,一个简短的视频,）

Analysis: Tools of PK platform, a short video going? (Research papers Download News) ‘Queen of the Internet’ Mary Meeker Internet Trends gt;gt; lt;lt; 2014 annual report states:. ‘Is currently being accelerated mobile data traffic growth rate of more than 81%, while the video is a strong driving force for growth.’ This also means that mobile video applications are breaking out, and in the 4G era, the country will be more short video applications will be given the explosive growth of the product. Toward the poles: Tools of PK platform In fact, all kinds of domestic short video applications have more than 100 models, but these products are mainly cosmetic, special effects-based play function, although accumulated a lot of users, but most of the properties or tools, will face long-term user activity low, difficult to scale growth dilemma. Most importantly, the competition threshold tool products are too low, not easy to widen the gap with rivals, either beauty or special effects, are still stuck in the level of competition on the tool itself is technically no threshold, very easy to copy. Moreover, past experience has proven that many domestic and foreign products, tools, products pose a real property, only to get more room for imagination in order to develop the platform. Popular video sharing application vine abroad more explanation, simply to meet people’s short video filming and production optimization requirements, does not make the product to get the scale of the use of short video applications is the trend toward social platforms. Looking at the domestic, the current short video applications, only a handful of microscopic and other social networking platforms has the potential of video, other short video products still mired in the quagmire inside the tool can not be self-reversal. Meanwhile, from the high-speed development of the micro, as can also be seen as a video social platform, Tencent born in such ‘social family’, the letter behind him