Analysis- traditional enterprise marketing mode into electricity supplier(分析-传统的企业营销模式转化为电力供应商).docVIP
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Analysis- traditional enterprise marketing mode into electricity supplier(分析-传统的企业营销模式转化为电力供应商)
Analysis: traditional enterprise marketing mode into electricity supplier
Research papers Download news: the traditional business-to-business e-commerce are interested, but do not know how to face the complicated market force? Should start from what angle into e-commerce? How will existing strengths and resources into a competitive advantage?
(A) Network Marketing Role
The reason why traditional companies in the network marketing process will be frustration, resulting in confusion, because there is no marketing skills in addition, there is an important reason is that there is no clear distinction between the role of business located in the traditional markets, corporate role orientation is almost fixed unchanged, companies have traditionally relied on the inherent role to continuously improve marketing means to strengthen the role of influence in the e-commerce environment, the enterprise is not only an identity appear, but can operate in different ways, thus changing enterprise market role to carry out marketing roles single market work, many roads are completely unobstructed.
Enterprises must first clear the market entry point to determine the role of the market, while according to the environmental changes derived from five kinds Market Role:
1, processors
Has a stable production and processing capacity of enterprises, according to the B2C mall, buy web site, brands and other business needs, to accept orders for production and processing, is the most popular but it is also the least profitable models, such as where customers, McCaw and other electronic business platform, There were so many of its factories and processing.
Comments: lower profit margins and often funding cycle is longer, although part of the supply chain enterprises upper, but without any market initiative. Strictly speaking, is not engaged in e-commerce, but as a secondary party appears.
2, traders
Procurement of goods after the use of existing distribution channels,
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