Analysis- Traffic bonus disappears, promotion of small and medium APP take-(分析-交通红利消失,促进中小应用-).docVIP
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Analysis- Traffic bonus disappears, promotion of small and medium APP take-(分析-交通红利消失,促进中小应用-)
Analysis: Traffic bonus disappears, promotion of small and medium APP take?
(News free download) the amount of dividends disappear Truth
Traffic dividend disappear simply that the slowdown in the mobile Internet, mobile phone users grew substantially to the head, the rest of the four-wire and rural users have a cell phone, but it does not have any traffic, because they just answer the phone, micro letter, a lot of people even the change will not take now, little attention this commercial value; attention subscriber growth is basically coming to an end, the end of 2015 the per capita mobile phone long 2.3 hours surfing the web, after all, the phone does not work like a computer, had to eat and sleep, this has been a long time occupy most of the user’s leisure time, space expansion can be said to be small.
Overall, the traffic is still growing, but the rate is slowing. But the competition has accelerated growth, so more and more scarce traffic, but also more expensive.
Into 2016, the micro-channel public number of open rates decline, the fans get difficult. The reason is that the original user has enough public concern number, and number of new public more and more difficult to divert the user’s attention is inevitable; With public concern growing number of users, the user information overload inevitably opens only a few like the public numbers, or open only the article title No. attractive public, but the public at large number of systems, traffic is growing, but slowing, and competition accelerates, after all users when staying micro message length is still growing, as of July 2016, Analysys data think tank showed micro-letter day live up to 680 million, up to 90 minutes per day travel over more than half of users daily residence phone long.
Big brands are the market determine the price of traffic
Enter 2016, the flow becomes more expensive:
#183; Traffic dividend disappear
#183; More and more new APP
#183; Media Party continued price in
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