Analysis- What is live marketing（分析-什么是营销）.docVIP

Analysis: What is live marketing Research papers Download News: ‘. One kind of the emergence of new media, will lead to a new civilization,’ Innis in ‘communication bias,’ one wrote. From TV to the Internet, from a PC to the phone, from microblogging to the micro letter, every media revolution has brought a revolution in marketing. Webcast fire but for how long? Webcast how the fire? 2016 is considered to be ‘the first year of China’s Internet TV’, ‘No do not live communication’ is the slogan of the brand gradually become a consensus builder, full webcast era in the offing. What live that? Data show that in 2015 the number of Chinese online broadcast platform nearly 200, including webcast market size of about 90 billion yuan. According to incomplete statistics, there are almost an average of every three hours for a new live APP appears. Street street directly to the TV module put on the home page, from Tencent Betta, Now, Baidu cloud Live, a live Sina, to nationals husband Sicong panda TV, to broadcast and other pepper, various people, the race debut. What live that? Live is a real-time interaction, is a social way, it is a kind of entertainment. Live content is also a new mode of production. Live platform, yes, it is a platform for content aggregation, you can aggregate things happening in the world currently. And it is a UGC platform, which is based on the spontaneous production of ordinary users based on the content, relevance and thus lead to the person associated with the value of the content of human association, and business people, and ultimately generate business for the UGC supplier value Internet business forms. Why Live + marketing hit it off? ‘One kind of the emergence of new media, will result in a new civilization.’ Innis in ‘communication bias,’ one wrote. From TV to the Internet, from a PC to the phone, from microblogging to the micro letter, every media revolution has brought a revolution in marketing. Korean Air