Analysis- Why did you hit on mobile marketing money rarely work-（分析-你为什么在移动营销资金很少工作）.docVIP

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2017-09-05 发布于浙江
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Analysis- Why did you hit on mobile marketing money rarely work-（分析-你为什么在移动营销资金很少工作）.doc

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Analysis- Why did you hit on mobile marketing money rarely work-（分析-你为什么在移动营销资金很少工作）

Analysis: Why did you hit on mobile marketing money rarely work? Research papers Download news: Today, marketing companies spend money on mobile advertising more and more, and there is no indication that this trend will slow down according to the Interactive Advertising Bureau (IAB), IABEurope, as well as research institutions HIS data. shows that in 2013, mobile advertising revenue and compared to the previous year doubled to $ 19.3 billion. Unfortunately, in the money inside, some money and did not use wisely. Obviously, most of the mobile marketing company saw revenue side has a huge opportunity, after all across the United States, 58 percent of adults have smart phones, but some of the company’s strategy is not in place, they see the mobile market as a ‘silo’, and can not be connected with other types of marketing channels, but if marketers use cross-channel marketing approach, they might have a better understanding of user behavior on different platforms, and then through the right experience to guide consumers to buy, regardless of what device end-use consumers make a purchase. Recently, PhoCusWright released the results of a survey, they found that 41% of travelers would browse flights and hotels on mobile platforms, but only 23% of users will be booked transactions in the mobile terminal. When we moving towards a ‘silo’ watching the time, will find that according to the data shows that 44 percent of travelers will use mobile devices research what they want to book hotels and flights, but once the payment transaction stage, they would choose to give up, while 53% of travel who prefer to carry out payment transactions on their desktop computers, rather than through a mobile device; another 30 percent said they are not ready to book their own travel if marketers do not put these ‘point’ to link up. They will not be able to advertise on the correct channels. With this in mind, the author of this gives five suggestions to help you on the right ‘to