Anime advertising in the context of new media（动漫广告在新媒体环境中）.docVIP

Anime advertising in the context of new media Abstract: animation advertising is a need animation art and modern technology highly integrated forms of advertising in the era of new media, technology advances, the carrier endless animation ads provide a broad space for development. This article by examples from the animation symbol advertising content, target audience, advertisers and animation advertising companies five areas specifically addressed. Keywords: animation of new media advertising audience development From the historical point of view of the development of the animation ads, cartoon image in TV ads, the earliest dating back to the United States in the 1920s and 1930s our early advertising often chosen comics aspirations “① in traditional media techniques to build a platform for the dissemination of the slow development of animation ads, the propagation effects are not obvious. cartoon advertising the arrival of the Golden Age is long overdue move, the reason is that the animation ads is a need to Animation Art The high degree of integration of modern science and technology, forms of advertising, only the technology as the driving force, it can truly into the public’s perspective, active in the advertising arena. era of new media in the 21st century, technology advances, carrier endless animation ads open favorable environment interaction, the two complement each other, animation ads entered the fast lane of growth. then, whether the new media animation ads how? The animation symbol markets to further enhance the value-added From the production stage (production, processing and marketing stages (packaging, media publicity as a commodity molding throughout the program, the symbolic value in packaging, promotional stage. “② The transmission is an effective means to rally for the animation symbols, animation the accumulation of symbolic value from the cartoon symbol of the spread, the spread of the depth and breadth of the decision the anim