Analysis- Why dominate the micro-channel marketing-（分析-为什么在微通道营销）.docVIP

Analysis: Why dominate the micro-channel marketing? Free paper Download Center News: active in the media circles of people know now from the media marketing has been dominated by micro-letter microblogging, microblogging since Needless to say, indispensable interactive and Sexuality, making manufacture and guidance the best platform for public opinion, and comments forwarded it offers more communication channels can be used as micro-channel personalized personalized private platform, why can also take place in the marketing chain as well? Stop advertising platform easily spread from four aspects sought resolved micro-channel marketing reasons. First, micro-channel easier to draw closer, to enhance trust. Spread Yi said they currently are divided into micro-channel marketing major public number push and friends to share in two ways. Take the media, the public number of people, they are more adept at exploiting the right to speak, spread through the micro-channel platform, and identity behind them, but also make it easier for their words to be accepted by the audience. Spread circle of friends, also took advantage of the micro-channel personalized features, after all friends to share or publish information, see the point of always want to go take a look at. Second, micro-channel marketing more targeted. Compared to all walks of life on the microblogging big V first to make the case of the hand piece, micro-channel public platform to say really play a role in its classification, because you can only push a message every day, so it does not filter out a lot of valuable information, provided to the audience, what they care about. Spread easily For example, there was a world five hundred car brands, had large push its brand information through the micro channel their platforms, such targeted marketing, it is even more likely to be spread by readers. Third, spread more abundant. What kind of content is more easily spread? In fact, this problem is