Analysis- What kind of micro-channel marketing content to attract more fans-（分析-什么样的微通道营销内容,吸引更多的球迷）.docVIP

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2017-09-05 发布于浙江
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Analysis- What kind of micro-channel marketing content to attract more fans-（分析-什么样的微通道营销内容,吸引更多的球迷）.doc

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Analysis- What kind of micro-channel marketing content to attract more fans-（分析-什么样的微通道营销内容,吸引更多的球迷）

Analysis: What kind of micro-channel marketing content to attract more fans? First, the data support the content can not be separated I was doing micro letter, is not accustomed to using the micro-channel data analysis, but create yourself a table, the micro-channel data above schedule for statistical fill analyzed in the table, I generally need statistical data about the following item: date, article title push, push paper type, day of the week, concerned about the number increased, the number of take off, reading, shares, like the number of points, circle of friends to read share, share / read ratio, thumbs up / read ratio psychological expected data. When the real data lower than expected psychological data, I will look for reasons to see which part of the problem. For example, I was in the micro-channel push an article ‘Xianglinsao bowl of poison, I do not drink.’ I expected to read the amount of 8000, and the last but not 1000, and the reason is Xianglinsao story we all know, the public do not want to pay for her. It is due to the constant analysis of the reasons, insist on doing my spreadsheet, I’ll know in a few weeks will be more concerned about the new, which type of article the amount of reading will be higher, as well as their own boss likes what type of article . So that I can respond flexibly boss layout tasks, control of your data changes, so as to ensure the upward trend concerned about the amount of flexibility to deal with pressure from the leadership. Finally disclose a summary of their own little rule: When the user community concern has not changed much this year, a time sent the article, at the same time next year will be slightly modified to obtain a high amount of reading. Second, a good title can bring over more amount of reading I want to read the article with a high volume, so that the article must have a good title, which is the same as looking for work and is not a good resume, you’ll struggle to receive an intervie