Analysis- Three Mobile Marketing Mistakes（分析-三个移动营销的错误）.docVIP

Analysis: Three Mobile Marketing Mistakes Research papers Download news: two-dimensional code Weibo, the popular micro-channel marketing, to sweep into a lot of people do daily homework, however, to reporters at the scene of a major Tea Expo, one day in the capital of a Metropolitan learn to read business applications found in two-dimensional code, two-dimensional code of marketing of domestic mobile phone is still stuck on the surface, the first mobile phone network that there are three major errors. Myth: businesses that scan two-dimensional code is a micro-channel marketing Guangzhou tea on a large exhibition, I found myself in the booth exhibitors branded inkjet dimensional code has been not a few, more merchants in the back of the card is also greatly printed on the two-dimensional code. On the surface, carrying the Chinese ancient culture of tea, but this time in the mobile marketing trend to go ahead, but if you carefully sweep swept away, you will find that more than 85% of the links on the micro-channel two-dimensional code and 10% are linked with their own micro-blog, and of course 5% is a direct link on their own side of the traditional PC or web sites. fact, the proportion of life applications such two-dimensional codes are basically the same, where they talk about those 85% The micro-channel equivalent to the two-dimensional code marketing mainstream merchants, two-dimensional code on the phone application errors: 1, using a mobile phone micro-channel scan two-dimensional code, those with APP, QQ, microblogging, 360, UC-dimensional code scanning the Internet or even almost a must, do not go all sweep, only with its own micro-channel ‘to sweep’ in order to Resource swept into wasted many enthusiastic target audience. 2, with a micro-channel ‘to sweep’ is also just swept into a ‘plus interest’ page, so many sweeping target audience here, ‘discouraged’ because the two-dimensional code has not placed side make yourself more attractive to c