Analysis- What Taobao sellers missing Lynx（分析u2014u2014淘宝卖家失踪的猞猁）.docVIP

Analysis: What Taobao sellers missing Lynx Research papers Download News: Taobao sellers Lynx 6,000,000 (of which 70,000 days cat shop), 90% is a loss, really live a comfortable day may be less than 3%, which is a fundamental Taobao sellers. than dogs who sleep late, starting earlier than chicken, why has not making money? 1) Head and operations Taobao Lynx team is basically not business people, skilled workers are operating various functions and promotional activities, the high level of the technician. 2) In the heart of these skilled workers and technicians in the operation, only one thing straining urging him: sellers in Taobao sellers, there is only one thing in straining urging him: traffic flow in Taobao hunt, only He urged a hard thing: advertising, advertising in Taobao, there is only one thing hard pressed him: money, and money this matter, only the boss to help him, was terrible. 3) only know to ask “how to improve the conversion rate”, never knew to ask, “Why do customers buy my stuff.” What conversion rate is? 100 consumers to shop, if you have two people to buy, the conversion rate is 2 %, how to improve conversion rate, is how to make two to improve to 5 100 people to buy your stuff? What does this mean, there must be a necessary and sufficient enough reason, more people will have to buy your single. Taobao sellers no shortage of skilled workers and technicians, lack of independence in all aspects of marketing can even say that there is no concept of marketing, and a strong desire to only sellers, They are concerned favorable rate, but do not know how to build trust, They are concerned about the market, but do not know how to locate, They are concerned about marketing, but do not know how to plan, They are concerned about selling, but do not know how to extract, ...... Blah blah. Marketing planning to do, is to say that sentence, heart and let customers pay money, often “correct nonsense” on the surface is elegant, and