Analysis- traditional media microblogging Analysis guiding force of public opinion(分析-传统媒体微博舆论导向力分析).docVIP
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Analysis- traditional media microblogging Analysis guiding force of public opinion(分析-传统媒体微博舆论导向力分析)
Analysis: traditional media microblogging Analysis guiding force of public opinion
(Research papers Download News) “Beijing rainstorm, sleepless night.’s Daily official microblogging watch together with you. Yet safe home for every one person praying to every one still fighting in the front line of people pay tribute to the rescue! Beijing , Come on! “at 5:00 on July 22, 2012, along with the group in the People’s Daily and S text sent, the People’s Daily official microblogging officially began operations. just a few months,” @ People’s Daily “has become in the opinion of many media microblogging microblogging great influence, which for traditional media provided the experience to guide online public opinion.
Traditional media microblogging appear in the background
For information dissemination based industry, traditional media, joining the camp of both micro-broadcasting needs to survive, but also the general trend. Rise of the network, expanding the message source, the courage to confront the roots begin the authority of traditional media. Response to the challenges of network traditional media set up their own websites, but in cyberspace, accustomed to mass response to traditional media is difficult to really integrate into the roots of the carnival, its website mostly hit rate is not high, facing highbrow situation, which has resulted in cyberspace significant difference The two public courses. Agenda Setting from individual users become more and more real-life focus of traditional media coverage. along with the development and expansion of cyberspace, in real life, in order to guide public opinion known for traditional media, online media field, but more and more in a relatively passive position. traditional media needs a new breakthrough to improve themselves in cyberspace appeal and influence. emergence of microblogging to give traditional media to better participate in and guide the network of public opinion platform.
The characteristics of traditi
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