Analysis- Twitter should develop strategies microblogging Asia is believed to be the stumbling block（分析- Twitter微博应该开发策略被认为是亚洲的绊脚石）.docVIP

Analysis: Twitter should develop strategies microblogging Asia is believed to be the stumbling block (Research papers Download News) U.S. CNNMoney website on Wednesday published an article that, Twitter has been successfully listed, which need to come up with ways of earnings, investors are given a satisfactory answer as the world’s largest mobile advertising market in the Asia-Pacific region will be the focus of attention Twitter place, but Sina Weibo and micro-letters, is placed in front of the company’s obstacles, but at the same time, the two companies but also for Twitter Asian strategy provides a model. The following is an outline of the article: Today, Twitter is already listed companies, investors want to know when it can achieve its profitability. Moreover, Wall Street will pay close attention to the company’s mobile strategy. All social enterprises should be the top priority for the mobile platform as Twitter is concerned, fortunately, the company has a good start: 75% of users from a mobile terminal, and a mobile terminal advertising revenue contributed 55%. September this year, Twitter also announced a $ 350 million U.S. dollars acquisition of mobile advertising company MoPub, which means Twitter aware of the need to move end the occupation Highlands. However, Twitter is facing a big problem: the lack of performance in the Asian markets surgery can test Chen Gartner, the latest data show that the Asia-Pacific region has become the world’s largest mobile advertising market this year, market revenue will reach $ 4.8 billion, its hot pursuit of the North American market. After the scale of $ 3.8 billion. So if Twitter to its full potential, we need to integrate into the Asian market, but the problem is that, Twitter users, only a small part of the Asia-Pacific region. Currently, the company’s mobile advertising market share of only 2%, much lower than Facebook 53% for the purpose of Twitter is not a good thing, but if it can successfull