Chinas banking on the reality of the plight of insurance products and innovative approaches（中国银行业的现实困境的保险产品和创新方法）.docVIP

China’s banking on the reality of the plight of insurance products and innovative approaches [Abstract] as banks and insurance carrier and the material basis for China’s banks selling insurance products in the strategic positioning is not clear, function, and homogeneity is a serious imbalance and other issues that hinder the development of bancassurance in depth, this paper proposed bank and insurance products through function and morphology of innovation to break the dilemma. [Keywords] banking and insurance products, homogeneity, function, strategic positioning, product innovation