Chinas Internet word of mouth marketing to embrace the strength of opinion leaders（中国的互联网口碑营销接受意见领袖的力量）.docVIP

China’s Internet word of mouth marketing to embrace the strength of opinion leaders Research papers Download information: build brand value and the source of its spread is no longer the exclusive prerogative of the enterprise in the era of traditional marketing, because of its media resources, corporate brand communications for the exclusive right to speak but now , whether it is corporate brand value, brand appeal of understanding, power or communication channels are being distributed to consumers and the media go among the audience. Internet information world is built up on people’s li