Clinging to the middle class thighs, liquor brands to survive（中产阶级的大腿,白酒品牌生存）.docVIP

Clinging to the middle class thighs, liquor brands to survive The end of the golden age of the liquor industry Liquor industry have had a high growth performance in 2010, the liquor industry output reached 891 million liters, while in 2011, the liquor industry output reached 1,026 million liters. Liquor industry in 2012 annual output of 1153 million liters, sales revenue 450 000 000 000; Compared with 2003, an increase of 2.5 times the former, the latter an increase of 7.4 times; decades liquor production and sales revenues were maintained in 13% and 23% of the annual average growth rate.