Commercial banks based on customer value management strategy analysis（商业银行根据客户价值管理策略分析）.docVIP

Commercial banks based on customer value management strategy analysis Abstract: As a new customer value management concept has been a growing number of scholars and managers concerned about the famous service marketing experts Lovelock (2001 pointed out that, in the field of economic development, banking and other services are in a revolutionary period, Some business practices are constantly being cast aside, “in the world, innovative newcomers are the standard by offering new services, existing competitors in those unable to meet the needs of today’s consumer market has been successful. “In