Commercial banks based on the current process reengineering On the formulation of marketing strategy（基于当前流程再造商业银行营销策略的制定）.docVIP

Commercial banks based on the current process reengineering On the formulation of marketing strategy Abstract: China’s banking industry awareness marketing later than developed countries in the West many of the marketing concept is the late 1980s introduced into the country’s banking sector in recent years, with our continuous deepening of reform and opening up of the market economic system further improve the banking sector fully open to approaching time limit, domestic commercial banks have completely big change in the system and mechanism, mainly on commercial bank process reengineering