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Gunter and Osterrieder Genome Biology 2012, 13:168 /2012/13/8/168 CO M M E NT A modest proposal for an outreach section in scientic publications 1, 2 Chris Gunter * and Anne Osterrieder Introduction they’ll have a harder time keeping pace with their peers. e idea for this column started with a tweet. Increasing numbers of grant proposals require a section Both of us are active on Twitter, the social media on education or outreach; our proposal could help you website where users can share messages, or tweets, of 140 find the materials  – or inspiration  – you need for your characters or less. While Twitter has swept around the next funding application. world, a small but growing fraction of scientists are using Finding material for this section will not be as difficult it to establish collaborations or exchange information. as you might think: many scientists may not be aware More importantly, side effects of Twitter include a that the past few years have seen an explosion in high- narrowing of the gaps between academic or industrial quality, multimedia resources in science communi- scientists, a burgeoning movement of science communi- cation. Consider the 2012 Flame Challenge, hosted by cators, and a public very interested in science and the Center for Science Communication in NY, USA and technology. the actor Alan Alda. Participants were challenged to As the saying goes: we’re here to help. explain with