在线视频驱动营销变革（Online video driven marketing change）.doc

在线视频驱动营销变革（Online video driven marketing change） If the marketing as a process to reach potential users and listen, then at a lower cost to potential users as much as possible, while occupying resources as little as possible, it is a long-term direction. The Internet is a big help. Real time online video can improve the marketing process in every way. Before the Internet, the mainstream display of information is text, pictures and audio, but many products are not through these carriers to experience thoroughly, such as cars, houses, fashion. And if the Internet can realize the experience of products such as cars and fashions, the potential customers to enter via the Internet will increase considerably. And this will greatly save the resources of the enterprise. For example, in order to cope with 10 test run or fitting people, companies need to come up with 10 cars and 10 clothes, and equipped with a certain amount of manpower. And if the car and clothes can be digitized in the form of video display on the network, the use of resources and manpower is almost zero. More importantly, the interaction and integration of users and products achieved through video can achieve a level of productive pleasure. Online 4S shop Now, e-commerce is undergoing a qualitative breakthrough. If you buy a cell phone, you can easily get it in Taobao or Jingdong mall. But if you want to buy a large, such as about one hundred thousand yuan car, buyers in these sites can get the first choice of intention? The difference between a car and a cell phone is that the phone has basic judgment about its appearance and features from several parameters and a few pictures, but the car needs a stereoscopic experience. A simple example is enough to explain: can you see the feeling of sitting in the car only from the pictures on the Internet? You dont have to trek through every 4S store, and you can at least screen your favorite models over the internet. Sina tried to break through the bottleneck through