一个玩笑引发的血案（The murder of a joke caused by ）.docVIP

一个玩笑引发的血案（The murder of a joke caused by ） This is not a joke but full of comedy. This is not a murder, but it triggered waves. A small Steamed Buns of the year, a time bomb later... This is the 2006 session of the Chinese marketing Steamed Buns massacre event. Successful marketing: please, our brand damage is temporary or permanent? Why? A: I think this is not a temporary damage is not permanent, but a short time. This short time, depends on the attitude of the processing order and method of brand crisis. The brand image of the damage, the damage of channel needs a time to make up for. It is not possible to be temporary. At the same time, from the European brand performance, brand management in this enterprise doing quite good, is a brand management enterprise understand. In addition, after years of development, the EU Code has a certain strength, the ability to resist the risk of attack. Therefore, the damage may not be permanent, and this damage is not too long. Successful marketing: please order forecast, brand damage is a global or local? Why? A: I think the damage to local. First of all, as the companys false foreign devil operation, in fact, internal staff and dealers may know, we can understand this is one way to make the brand faster access to consumer trust. In addition, the damage is not related to the brand essence -- the quality of products, consumers do not feel directly to hurt yourself, in this case, the damage may be just a skin trauma. From a technical point of view, the international big brand packaging is just for a skill to make the brand faster accepted by consumers, so many companies are in operation, but the order seems to forget the fall, did not think of a little smart that later became the time bomb. How much of this damage, mainly depends on the relationship between the order of how to deal with the media. It should be said that this thing is basically the media speculation, many brands are also media, media failure. Wise, media reporters