与外资建立战略联盟——乐凯的必然选择（The inevitable choice to establish strategic alliances with foreign - lucky）.docVIP

与外资建立战略联盟——乐凯的必然选择（The inevitable choice to establish strategic alliances with foreign - lucky） Kodak and lucky cooperation was somewhat unexpected, because Fuji is a joint venture agreement since the protagonist of the game. Lucky and Fuji immediately signed the news also reported in June this year. Why choose Kodak eventually lucky? Lucky joint venture with Kodak to bring us what enlightenment? Below on the above problems from the view of strategic alliance analysis. A lucky location The location is a business of their own understanding, it determines the direction of enterprise development strategy and take. Lucky is Chinese photographic materials industry national brand positioning on its own accord since. In 1998, Kodak and China government signed a joint venture agreement that the whole industry of photographic materials industry called 98 agreement, lucky to become the only a Kodak is not meddle in the enterprise. While the other 6 companies are: Xiamen, Shantou Fuda fate in Wuxi, and a joint venture with Kodak, 3 enterprises in Shanghai, Tianjin, Liaoning by Kodak to provide the economic compensation of Chinas commitment in the joint venture company for 3 years of construction period and other foreign joint ventures. The industry believes that, because of the photosensitive material in areas related to national security, are highly sensitive products, the objective requirements must be national holdings. As There remained but a single one. national brand, lucky was given beyond the enterprise exists outside of things. It is the mission of the company, determines the direction of development of lucky future. From the film market, thriving Kodak, Fuji in recent years due to the 98 agreement and suspected of smuggling and other factors gradually and limited in the lucky unable to get up after a fall, capital, technology, brand, management and other aspects have been hard to close the gap between Kodak and Fuji are. Lucky on their own position based only on pric