中国企业社会责任这十年.docVIP

中国企业社会责任这十年 In twenty-first Century ten years of Kaiyuan nodes, looking back on the course of the past ten years of corporate social responsibility China development, combing the mark of the people and things in the corporate social responsibility on the stage, really sad sigh. From the corporate social responsibility (CSR) China development perspective, we can be in the past ten years are generally divided into three stages: the initial stage (2001 to 2004), wandering stage (2005 ~ 2007), eruption phase (2008 ~ 2010). These three stages have different characteristics, the power of multi joint interpretation, development of the corporate social responsibility of the Chinese show a picture of the ups and downs of the picture. The initial stage: from 2001 to 2004 Since entering twenty-first Century, corporate social responsibility has gradually evolved into a hot topic of social China, highly concerned by the government, enterprises, media, non-governmental organizations, the public and academic circles such as social subject. In general, it is highly concerned there are two kinds of situations: either it is of universal joy; dance for joy, or dry matter too bad, cause public anger, we oppose. At the beginning of the new century Chinese CSR situation probably can be attributed to the latter. During this time, the domestic academic circles began to western scholars about CSR research into the framework of mainstream China, especially based on the stakeholder theory, from the nature of corporate social responsibility is (why), who bear the social responsibility (who) and how to bear the social responsibility problem (how). And the theoretical research is echoed each other, China enterprises began to get rid of the five myth CSR know: CSR is not equal to the traditional sense of enterprise run society. The CSR does not equal to SA8000. The CSR is not just a charitable donation, it also contains a wealth of content. The CSR does not mean that the enterprises to increase t