中国传统文化与标志设计的融合（Integration of Chinese traditional culture and logo design）.docVIP

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中国传统文化与标志设计的融合（Integration of Chinese traditional culture and logo design）.doc

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中国传统文化与标志设计的融合（Integration of Chinese traditional culture and logo design）

中国传统文化与标志设计的融合（Integration of Chinese traditional culture and logo design） China traditional culture and the logo design of the fusion.Txt16 life, is a smile to face the reality, is watching over the obstacles in the future; life is to use the heart cut, cut out the green branches in the way of life; life is the face of confusion or darkness, the depths of the soul beans are bright and smiling lights. 17, the past and the future are far away from ourselves, the key is to seize the present and seize the present. Abstract: traditional culture is the long-term development of human history and culture in the process of accumulation, while the modern logo is unique with the steady state, bearing the image of the political, commercial, social and cultural aspects of information. Integrating our traditional culture elements into modern logo design will make modern design have a more profound cultural background and a broader space for development. Key words: logo design; traditional culture; graphic arts I. logo and logo design The sign, in the form of being, is a kind of meaningful visual sign. Its origin can be traced back to ancient times tribal tribal totem worship, such as Nu Wa clan snake as totem, Xia Yu ancestors with yellow bear as totem. This kind of group psychological identification style, which is different from his ethnic groups totem symbol worship, reflects the initial purpose of the formation of the sign, and the meaning kernel is the common disposition of the collective, and constructs the collective centripetal force. In the contemporary era, logo has become a symbol of mass communication with wide visual sense, especially the arrival of information society and reading picture times, and further confirms the visual status in the social context. It expresses some meanings in concise graphics, and identifies, judges and transmits effective information with the help of a common symbolic cognition system. Its visual value and social significance are clearly