中国海洋大学企业管理复试试题（Enterprise management re examination questions of Ocean University of China）.docVIP

中国海洋大学企业管理复试试题（Enterprise management re examination questions of Ocean University of China） Ocean University of China business management examination questions A comprehensive examination questions) 1 self introduction and use of foreign language (no less than 200 words) What are the modern enterprise management theory 2, you know? 3, why do you want to apply for business management graduate students? (the question of non enterprise management professional candidates)? 4, if you are accepted, you will choose what direction? Advanced research field cite the research direction? 5, illustrate the important role of enterprise management in the national economy. How much do you know about the 6, Haier group? Do you think Haiers successful experience in what is the most important? 7, you choose one of the most familiar with the enterprise, enterprise strategy, marketing strategy, management mode to the enterprise the. 8, you should think how to evaluate an entrepreneur? 9, how do you know SARS the impact on the national economy? 10, do you think the SARS which may bring new economic growth point? 11, talk about the important task of enterprise management under the framework of WTO. Two) business examination papers A discussion topic (each of 10 points, a total of 100 points): 1, through customer satisfaction and customer long-term relationship is the basic idea of modern marketing, and enterprise management goal is to maximize the pursuit of interests, to maximize customer satisfaction will affect the reality of trading profits. How to recognize and deal with customer relationship to maximize market satisfaction and interest? 2, in the maximum current interest pricing objectives can take what kind of pricing strategy? 3, scale economy and experience curve causes the decline in the cost of the same? Why? What is the basic principle of the 4 organization work? What type of authority within the organization? Briefly. 5, if you are a leader, you how to use the incentive metho