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中国白酒百亿贵族俱乐部即将成型(下)(China liquor ten million Noble Club will be formed (next))
中国白酒百亿贵族俱乐部即将成型(下)(China liquor ten million Noble Club will be formed (next))
What I want to explain here is that the ten billion club is not a simple concept, but it carries the hope of Chinese liquor in the future. They are not only in recent years, the liquor industry in the most active, and most of the value creation ability. They have a lot in common, such as the initial completion of capital accumulation, there is a strong core of leadership, but they also face how to expand the scope of the market and improve the profitability of enterprises and other tests. They are explorers in the liquor industry, and even more in the liquor industry. With their wisdom and courage, they realize the internal quality evolution at the same time, and also realize the high-speed development of the market.
No doubt, these enterprises share DNA is exactly what all wine industry people want to find. Billion club formation, will bring changes in the pattern. And the change of the pattern will make the enterprise make the dynamic adjustment at the strategic level. This change and adjustment, it is worth the industry to further explore. Can eventually pry ten billion club gate, will be a great opportunity and test.
Deciphering the DNA of Chinas liquor club in the future is not only the responsibility of the industry researchers, but also an important issue for the liquor industry and the development of the enterprise itself. Today, we analyzed the DNA of these enterprises and tried to provide reference for the backward wine enterprises and develop suggestions for the liquor industry.
Environment DNA: efficient use of funds and strengthening of political marketing
Through years of development, these enterprises have a high growth capital base. For a wine company, is it necessary to have sufficient funds?. Market development, product development, brand building and other aspects, all need appropriate funds to match them. Especially when liquor accelerates the branding, capital becomes
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