中国酒业保健营销策略（China wine industry health care marketing strategy）.docVIP

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中国酒业保健营销策略（China wine industry health care marketing strategy）.doc

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中国酒业保健营销策略（China wine industry health care marketing strategy）

中国酒业保健营销策略（China wine industry health care marketing strategy） China liquor industry, especially in the liquor industry, from 1995 - 1998 and 1999 - 2002 two four year period of precipitation, once prosperous dream as many enterprises permanently, currently has more than 60% scenery in or dying. On the surface, it can be attributed to the problems of advertising brands, institutional problems and talent problems. They can not adapt to the new round of competition in the market. But why are these enterprises not prepared in advance? Why cant we tide over the crisis when it arrives? If it is said that one or two enterprises, it is not surprising that more than 60% of enterprises, 35 years of headache phenomenon, can not help but say, is a relatively serious Chinese liquor market characteristics of social problems. Chinese many liquor companies like many Chinese, normally not a routine medical examination, when liver pain was in a hurry to diagnosis, but to liver cancer late, so the relatives and friends of money borrowed over, we all still save precious life. Therefore, the usual lack of awareness of health and health behavior is the real cause of this phenomenon, so health care marketing this epoch-making topic for many Chinese liquor enterprises, should be a timely and necessary is the cautionary bell! First, health care marketing What is health care marketing? In ancient times there was a doctor named Bian Que, Bian Que three brothers, the eldest of the wisest medicine, he slightly when signs of illness in people can see it, then let the patient to spend very little money to be able to cure the disease, but they said he would only cure ailments, also do not have what medicine is not known; the second eldest brother and wise he had obvious symptoms in patients with the disease to see, good money to let the patient take medicine so much, so people say the second cure are heavier than the old one, the reputation is greatly; the worst skill is Bian Que, he should be in