中小型企业渠道问题与诊断（Channel problems and diagnosis of small and medium sized enterprises）.docVIP

下载本文档

1
0
约1.73万字
约 12页
2017-09-06 发布于河南
举报
版权申诉

中小型企业渠道问题与诊断（Channel problems and diagnosis of small and medium sized enterprises）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

中小型企业渠道问题与诊断（Channel problems and diagnosis of small and medium sized enterprises）

中小型企业渠道问题与诊断（Channel problems and diagnosis of small and medium sized enterprises） - appeared in the monthly 11 06 years of modern marketing - Ma Chao column Small and medium-sized enterprises in the capital, human management, etc. can not be compared with large enterprises, so in the fierce market competition, small and medium enterprises as how to expand the channels, and how to correct errors in advance to achieve a breakthrough? Although the small and medium-sized enterprises of different industries vary greatly, but in the channel has a striking similarity -- after all, not every manager interlaced. Know yourself, is essential! Case: a beverage enterprises, with annual sales of more than 300 sales only, a total of 10 people, but the king boss is love than a cat tiger painting in accordance with the unified Wahaha, and other outstanding enterprises by way of the channel lineup, replacing hundreds of dealers, abandon the small terminal development of large KA, sales to fall down a few years the enterprise gradually into a valley. Diagnosis: saying, no jingangzuan, jiubeng football porcelain! In the process of enterprise development, every boss should carefully on the situation of enterprises to correctly examine. In the enterprise is still in the primary stage of the first time, the entrepreneur should have a positive attitude, the survival in the business goals of the first to look at. Procter Gamble, or Coca-Cola or all aspects of these enterprises is very excellent, but you should see that is hard for decades or even 100 years before the achievements of their brilliant status today. They have to control the channel to a very proficient, but also have enough capital to curb the channels, such as brand, strong enough cash flow, system structure and human. Take the case of the beverage enterprises, whether it is capital adequacy or human capital are extremely weak, in this case, the enterprise should first see the brand and market their own operation level, and