什么是差异化（What is differentiation）.docVIP

什么是差异化（What is differentiation） What is the difference? The difference is the producer to the market to provide a unique set of interests, and obtain the process and result of competitive advantage of products. [editor this paragraph] bring differentiated interest From the difference of the results is provided for the market acceptance of products with unique interests, so it brings two aspects: 1, the supplier or producer benefits: (1) can effectively avoid collision and competition; (2) weaken the power of the hands of the purchaser, because of the lack of comparable market choice; (3) hinder later competitors, because of differences in strategy, satisfied customers will have the corresponding brand loyalty (brand loyalty). 2, benefits to consumers: Competitive benefits to consumers is very obvious, and continuously promote the competitiveness of products of better quality, lower price. The difference to the consumers of the benefits is more obvious, because consumers demand more appropriate to meet. [editor this paragraph] brand development and differentiation We are committed to develop their own brands, but we cant just talk about castles in the air a brand, with the focus of discussion, we will realize that the problem will fall in two aspects, these two aspects, but also constitute the two major elements of brand strategy, product and consumer. Todays society is no longer in the early stage of science and technology, production and real innovation, can change the consumers need time. Even if there are really new products listed, will soon be copied, because of this, the growth of the market no longer want to grow rapidly, enterprises must grab other consumer brands, because of this, advertising researchers Steven King suggested that management is committed to the best output special things, make this product with the additional value of a specific ethnic group, if can have more added value to meet the needs of the consumers. This is something special, differe