体彩营销方案（Sports lottery marketing program）.docVIP

体彩营销方案（Sports lottery marketing program） Slogan - Analysis Planning concept ---- Background - Market Marketing - Status The opportunity and problem analysis. nbs P; marketing goal. - Marketing Strategy Action planning. This plan several points. Lottery 2000 interpretation The lottery 2000 meaning there are two: one is the struggle for the vigorous development of sports lottery in Shandong in 2000; two is the struggle for the Shandong sports lottery sales exceeded 20 million yuan mark each. The lottery by gaming evolved, not only embodies the industry characteristics and enterprising, provocative and forward-looking, more conducive to the unity of the organizers thought in marketing activities, while millions of lottery Fadacai arouse the desire, and then expand the Shandong sports lottery market capacity. The slogan of The slogan of positioning marketing activities: Bo century game, Olympic dream round. Bo: win, get. First prize: the highest award, the biggest success. Olympics: the Olympic games. Jin Meng: the gold medal dream, especially the 2000 Sydney Olympic Games Sports Lottery in Shandong to achieve gold medal. The slogan for the meaning: Shandong Sports Lottery Management Center in the new century, the new year, with the courage to struggle and the spirit of striving for excellence, through solid and effective work for the name of the same line, so as to realize the dream of Olympic athletes Qilu gold, promote the rapid development of sports in Shandong! Planning concept The lottery is a special commodity, it has incomparable value of other commodities, the lottery of social responsibility (support sports), the huge business opportunities hidden (dream and ideal) (to rich life) soft harmoniously together, it has the most extensive consumer group. The only purpose is to make the planning of this special commodity sales better, but only standing in the perspective of marketing, more scientific, more systematic, more effective to promote sales, advertising is t