体育营销从世界杯说开去（Sports marketing from the world cup）.docVIP

体育营销从世界杯说开去（Sports marketing from the world cup） The four annual sports event, the first football event - World Cup in each familiar summer war, at this time, the knife is not only each participating team, but each big brand enterprises who want to take the World Cup Dong Feng, the market marketing war a little game the field competition is gentle, because the official World Cup sponsor must be in the industry only, so most of the enterprises are actually very difficult to get the opportunity to show his face scenery. On the surface, the world cup marketing is more like a game, the official cooperation, program title, please do endorsements, football star launched the product design related to the world cup, etc. These are very difficult to estimate the rate of return on investment, assuming that corporate sponsorship team suffer a big impulse towards the opponent, or spokesperson spit slobber was sent off, the brand may therefore adversely affected. As in 2006 after Italy won the world cup, Puma (Puma) the performance of the way at the moment is up stride forward singing militant songs, Adidas (Adidas) and Nike (Nike) potential, but good marketing does not depend on luck to get the following Puma marketing strategy obviously not well and keep up with effective landing lead performance in the market even as Kappa (Kappa). It can be said that the sports event marketing is a breakthrough in enterprise performance is very good, as appeared in historys first China Yingli sponsors at the world cup in South Africa, after the announcement to become a world cup sponsor Yingli has made some overseas orders, but for the photovoltaic industry company, invested heavily in the world cup sponsorship and not very good manners, with respect to the fast consumer goods, in the world cup audience is too narrow. So, if the enterprise can only think of such as find Ronaldo endorsement golden throat strategy, then advise such a decision or less as a wonderful, now in the information expl