同仁堂双城记（Tongrentang Shuangcheng）.doc

同仁堂双城记（Tongrentang Shuangcheng） Born in Taiwan Yue feel a Tongrentang aura of entrepreneurship, is also help pressure, and how the Beijing Tongrentang segment, is an important lesson. In October 29th, Taiwan veteran drinks giant Taishan to host the 60th anniversary anniversary reception at the same time, the scene and the formal signing ceremony of Beijing Tongren, Taishan Beijing Tongrentang health drinks in Taiwan total distribution rights, Beijing Tongrentang from the high price of medicine and health field, to enter the mass beverage market in Taiwan. In the two add up to more than 400 years of time-honored enterprises to celebrate cooperation at the same time, under the banner of Tong fourteenth generation name of the Le kakushin, led by Taiwan Tongrentang Kyoto is preparing to enter the mainland market. The industry said, two Tongrentang will launch a small shrimp on whales competing business. Claiming to be authentic Tongrentang, Chinese is familiar with Chinese time-honored brand but, in some peoples eyes, even Tongrentang is zhongyaopu pronoun. Popular on both sides of the true play is adapted from music Tongrentangs family story, the drama white home is taken from the music in traditional Chinese characters middle white. Beijing Tongrentang Group owns two listed companies, retail outlets and more than 800 last year, revenue of approximately 10 billion yuan, and feel the current revenue of NT $80 million compared to the scale, there is a world of difference. Tong is the founder of Roca, but now Beijing Tongrentang no Roca people. Le kakushin in China information and economic interview with reporters, in addition to family outside, also take the initiative to provide a lot of documents, books, medicine, to prove their authentic Tongrentang identity. Le kakushin said father Le Chonghui in 1949 from the mainland to Taiwan, with a Tongrentang prescription, opened in Taipei, Taiwan tongrentang. After the cultural revolution, the Beijing Tongrentang nationalized