向迈克尔·波特学二维思维（Learning Michael Porters two dimensional thinking）.docVIP

向迈克尔·波特学二维思维（Learning Michael Porters two dimensional thinking） Author: Fan - Dean of International Business Administration College of Shanghai International Studies University For business leaders, not only gain knowledge and the key to solve the problem, it is important to solve the problem of thinking. Many of the problems in the management, can not find the standard answers in the books, the entrepreneur often caught at a loss. At this time, may wish to try to coordinate thinking. I found in the observation of competitive strategy the father of Michael Porter, and the theory behind the achievements, is a simple two-dimensional thinking: To summarize the phenomenon from two aspects, so as to obtain the classification results of four quadrants, as thinking of derivatives, further to obtain more specific solutions. Three famous enterprise strategy put forward by Potter analysis tool (general strategy, five forces model, value chain), without exception, all showed the coordinate mode of thinking. Three general strategy from 2D: strategic advantage + strategic objectives Michael Porters three general strategy entrepreneur All the world knows. Through the investigation of a large number of enterprises, Potter found that a successful enterprise, its strategy is nothing less than the low cost strategy, differentiation strategy and focus strategy three strategic success. However, this is how it? Why is three instead of four? What is the relationship between the three strategies? These are not everyone understands. We look at the strategic management master is how to think. Potter research questions are: industry specific factors aside, to explore the what is all the success of the enterprise strategy, is to sum up some simple and common genes from many enterprises Abstract complex strategy, this is a very complex proposition, Michael Potter took five years to do the. First of all, he is from the strategic advantage (stragegic advantage) to observe the one-dimensional ang