foreign media- a virtual micro-letter envelopes ali grab a key tool for users（外国媒体u2014u2014虚拟micro-letter信封阿里抓住用户的关键工具）.docVIP

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foreign media- a virtual micro-letter envelopes ali grab a key tool for users（外国媒体u2014u2014虚拟micro-letter信封阿里抓住用户的关键工具）.doc

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foreign media- a virtual micro-letter envelopes ali grab a key tool for users（外国媒体u2014u2014虚拟micro-letter信封阿里抓住用户的关键工具）

Foreign media: a virtual micro-letter envelopes Ali grab a key tool for users Research papers Download News: February 18 news, ‘Wall Street Journal’ Zhou Sanzhuan Wen pointed out that the introduction of micro-channel virtual red envelope in the Chinese market has been a great success, and lead to rival Alibaba Group to follow. Behind the battle of the two companies, it is becoming a virtual red envelope users mobile payment services effective acquisition tool. The following is a summary of the article: When Tencent’s instant messaging application WeChat launch red service in 2014 Lunar New Year, the service rapid success. On the first day on the red line of micro-channel, 8 million micro-channel users to exchange 40 million virtual red envelopes of cash. Great success achieved in micro-letter envelopes Chinese e-commerce giant Alibaba Group, shocked. Alibaba Group Executive Chairman Jack Ma (microblogging), once the micro-letter envelopes turned out described as ‘Pearl Harbor.’ Two years later, the battle of the virtual red envelopes of cash, Tencent and Alibaba Group has been a full-blown. Ants gold dress’s Alipay with CCTV had entered into an exclusive cooperation agreement, in the Year of the Monkey Spring Festival period of red envelopes. In order to complete this cooperation, Alipay to pay 269 million yuan (US $ 41.3 million). In the Spring Festival period of 4 hours, a total of more than 1 billion viewers watched this show. Alipay Alipay shoop shoop a user to distribute a total of 800 million yuan for the Spring Festival red envelopes. Tencent said that during the Spring Festival this year, will micro-channel circle of friends for 10 days advertising revenue distribute red packets to the user. Tencent and Alibaba Group Rush, reflecting the instant messaging applications and payment applications have begun to invade each other’s territory. Micro letter said that in the five days before the Chinese New Year period, 516 million micro-cha