fortune 100 companies use social media report（财富100强企业利用社交媒体报告）.docVIP

Fortune 100 companies use social media report (Free paper Download Center Reuters) - Burson-Marsteller and the VISIBLE, recently launched the 2012 Fortune 100 companies use social media report from 2010, Burson-Marsteller will be launched in each of such report, comprehensive inventory of the current year well-known companies social media usage this year’s report were selected 100 companies for the survey sample, which the United States 29, Europe 45, 23, Asia-Pacific region, Latin America, 3. Inspection of social media: Twitter, Facebook, Youtube, Google +, Pinterest. The five key information in the report are: People in social media will be very frequent reference to the well-known global companies 100 companies in the sample in the number of times mentioned within one month of 10,400,132 including 5,596,998 from twitter Video information to maintain the growth trend 100 companies set up on Youtube exclusive channels up to 79% compared with 2011 increased by 22% Has become second nature to interact with users These companies can more accurately target customers in the same social platform based on the geographical topics and services to open multiple accounts 100 companies in the sample have an average of 10.1 Twitter account, Facebook account 10.4, 8.1 Youtube account, 2.6 Google + Account Company is very strong on the ability to adapt to new platform Enterprise survey found that 48% of the Global100 enterprises settled in the Google + Page 25 enterprises settled in the Pinterest than Facbeook, Twitter and other well-known social media, is very sensitive to the emerging social networking is also very strong ability to adapt . According to the report in response to the trend in 2012, the world’s leading companies increasing importance attached to social media, how to use social media more in-depth and interactive marketing issues of common concern of these companies in the future. from the use of these social media, we can get