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four strokes and root out the value of marketing microblogging(四个中风和根除营销微博的价值)
Four strokes and root out the value of marketing microblogging
Research papers Download information: microblogging marketing difficult? Some people say that hard, money spent, people are tired, nothing Lao Zhao. Microblogging marketing a secret? Should have it, but many companies in the experts or high people pointing, still without success. microblogging really is not for you, or you have not found a way?
Content Marketing: bring 3 million
Recent industry data that Jingdong Mall microblogging microblogging content through September brings the number of orders broken million, direct sales of 350 million. During November, Jingdong and marriage with Sina, Sina microblogging microblogging shove it promotional page, 7 days resulted in more than 200 million sales, up until now Jingdong Mall nearly 50 million fans.
3.5 million and 2 million from this data, I am more optimistic about the secret behind 3.5 million. Not all companies can get such a grand marriage and Sina recommended, but all businesses can learn how to do content marketing. Fans do not visit Enterprise microblogging landing page can not be “micro-marketing (micro-store)” page can not browse product information, but as long as it is concerned about you, your micro-blog content will appear in the fans of the home side, from the probability point of view, the content is more easily seen by fans, micro-store is a passive access, content marketing is pushing the initiative.
Analysis, product recommendations or Jingdong Mall promotions, basically up to 50 times the average number of forward / bar, up to 30 times the average number of replies / bar, these figures are much the same level (number of fans) non-business microblogging Product information can not be achieved, which shows the fan activity and content matching. Jingdong content marketing was able to produce such a value, there are three main points:
1 way to grow from its fans point of view, there is no brush powder, more efficient fans,
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