four-dimensional positioning of the citys image（四维定位的城市形象）.docVIP

Four-dimensional positioning of the city’s image Abstract: The image of the city is a city of intangible assets, to build the city’s image has become the world the development of urban planning and construction of one of the most important issue. Ganzhou city marketing should be based on the specific circumstances of Ganzhou, in Jiangxi Province and City resources characteristics based on the analysis in an attempt to Ganzhou city image for the “quality”, “quantity”, “to”, “shape” of the four-dimensional positioning, to help the city of Ganzhou to find the exact path and marketing methods. Keywords: Ganzhou, a city’s image, positioning City’s image is that people’s views of the city, ideas and impressions of the comprehensive, including narrow and broad two levels. Not only refers to the general image of the city, mainly through visual recognition of the urban physical form, that is the city’s “form” (narrowly defined image, but also covers the concept of identification and behavior recognition behavior and spirit of the city, that city’s “quality” (function, “ quantity “(size and” to “(industry. the city’s image positioning is a city’s overall image of the target point, and its essence is the direction of urban development and city image to locate the product of urban image orientation and nature of the functions from the city (quality, city size (the amount of urban industrial structure (to, especially from the city to reflect the specific historical and cultural monuments, and the characteristics of the image elements and resource conditions (shape, to fully reflect the image of the city’s visual recognition, behavior recognition, and concepts identify three characteristics, follow the modern urban construction and development of general patterns and trends, focusing on its overall features and characteristics and forward-looking. 1 Ganzhou city functions (quality orientation - the first industries to relocate to the Midwest City City’s image