fragmented era of network marketing（分散的网络营销的时代）.docVIP

Fragmented era of network marketing Research papers Download News: With the popularity of the Internet and e-commerce era full advent of people dependent on the network has also spawned a large number of different functions in different areas of network media should be potential. Their number and increasing supply of information, media morphological variety, selection and application of the audience for media freedom and personalized unprecedented increase, but also to the audience of a single media loyalty declining attention span shortened. showing increasingly decentralized network media fragmentation Network morphology, while the network for e-commerce like fish need water networks is both a media sales channels, marketing, e-commerce businesses to solve the problem, the only strategy is integrated marketing. marketing tool in a variety of market behavior and media strategy restructuring to convey a unified brand image and product information, and consumers to establish long-term and close relationship, and ultimately achieve the purpose of communication and marketing. First, we make marketing targeted. Many advertisers who have said, “I know half of my advertising costs are wasted, but I do not know where they are wasted on.” The face of a huge number of online media, we have to find consumers, such as needle in a haystack in general, blindly invest in a few well-known sites advertising will undoubtedly go down the drain. Where can I find a man, how to find them? This requires the help of modern information technology, precision marketing tools, the crowd at the network gender, age, and preferences for classification, the place to find them more active. then, as long as the way they like to communicate, they will be interested in your product presented in the form, you will naturally of concern to them. However, enterprises should increase sales, not only to make the potential customers into buying customers, but also to make existing customers repeat