free marketing（免费营销）.docVIP

Free Marketing With a few days ago with 20, many mainland friends to visit Boracay, Philippines, after the experience of sailing in the blue sea and sky, to the island lunch. When people walk ashore, a group of a souvenir Filipino children oncoming originally thought that they would immediately around us selling souvenirs, I did not expect the children of the Philippines is affectionately holding a small jewelry speaking blunt Mandarin send you free “under the child-friendly attitude, a lot of friends accepted free trinkets, but after that a result of receiving the free trinkets, can not help but stop and watch the trinkets they sell. Not surprisingly, after everyone bought a lot of jewelry, leave the kids to meet. friends found our group of marketing experts who seemed to be just kids in the Philippines to do a “free” marketing, but also just completed the task of selling “. Free marketing techniques, as if wrapped in a sugar-coated foods, and total mouth-watering. If we add the sweet and innocent child, or a smiling beauty, it seems even more irresistible. Philippine children of these people free marketing, is a typical example: wrapped in a free sugar-coated people one could not refuse, the children innocent and friendly attitude, hard to bear decline, the result, of course, is a group of “marketing experts” are marketing. In fact, free marketing over a hundred years of history can be traced back to the success stories of the 1903 Gillette razor (Gillette,). Against the background at the time “There is no such thing as a free lunch”, Kim, founder of the Gillette razor Gillette (King C. Gillette,) the first of the trend of the first complimentary razor groups, allow consumers to easily accept Gillette Group, then sold to consumers after consumers have become accustomed to using a razor blade Gillette razor group provided free of charge, consumers will ultimately have to buy a razor blade to replace the increasingly wear blade. “bait” innovative marketing met