freehand three strategies to solve business problems channel investment（徒手画的三种策略来解决业务问题的投资渠道）.docVIP

Freehand three strategies to solve business problems channel investment Three major obstacles affecting business investment Investment difficult, more difficult to recruit good business, SMEs become the biggest problem in channel development, corporate or not hire the right or the strength of dealers, distributors or provoke loyalty and distribution of power are very limited, resulting in end products move off fatigue, some companies even groping in the market three to five years, still failed to establish a sound sales network. Can not see the problem with representation by nature general, we find the difficult problem of corporate investment channels broadly reflected in three aspects, namely, product strategy, design issues, channel design issues and sales force expansion capacity issues, which is a chain of circulation problems: Products highlights the lack of will not be able to attract dealers, distributors lack the strength to affect the distribution of density, the terminal density is not enough products in the market has led to low visibility, market visibility is low, it will affect the final sale. 1, product strategy designed to blunt: product strategy, design precision that the company’s products in the market before the product must be the same plan as if a sharp knife, that is, the product itself should have implied differences in product quality and the merits of the concept of segmentation, In the moment of customer contact with the product, the concept that he can immediately compared with similar products, and ultimately take exclusive purchasing decisions, that is what I said, the product must have a ‘momentary spike in the terminal shelf customer hesitation force’ rather than product strategy with a knife, the attractiveness of its dealers is also greatly reduced. 2, the market position of design errors: Market position selection means that the company’s products can also have two or more of the market in sales when the company failed to